We aim to compare features of career development and fandom in frequent music festival attendance since the concepts are clearly intertwined (Figure 1) in motives and practices. The major weight was on the qualitative data and methods. please include a backlink to the respective infographic URL. 1, pp. Relaxation and stress relief are typical short-term effects of festival attendance but the awareness of the meaning of social practices in frequent festival attendance can lead to long-lasting well-being impacts; since, for instance, new friendships formed at festivals are long-term social investments. Each year, the company offers a Festival Passport that gives audiences access to more than 100 festivals starting at $999. Thus, fans' performance (Duffett, 2013, p. 28) was part of the festival product, their behavior improved the product and consciously co-created the positive festival atmosphere. Packer, J. and Ballantyne, J. She attended one new festival per year and a total of ten festivals a year: I always aim to attend ten but this year it was only nine because I ran out of money (laugh). Festival attendance also increased fans' well-being (cf. Jay Sweet, who heads the Newport Folk and Jazz Festivals, tells TIME the folk festival has managed to last so long by just focusing on itself. Where recent attempts to revive Woodstock have failed, Newport has continued in the spirit of bringing people together in a communal sense, Sweet says. Knowing the area, they knew when to wander to another stage to occupy good places for the next performance. 283-298. That experiential economy has grown just as brands have gravitated toward festivals, looking to capitalize on the opportunities that one large group in a singular space presents, he says. 15 No. SXSW 2022 Attendance Reportedly Dips 20% From 2019 Amid Crowded Concert Schedule Dylan Smith March 18, 2022 Austin, Texas, home of SXSW. (2020), Ironic festival brand co-creation, Journal of Business Research, Vol. Luonila, M., Suomi, K. and Johansson, M. (2016), Creating a stir: the role of word of mouth in reputation management in the context of festivals, Scandinavian Journal of Hospitality and Tourism, Vol. 211-226. The 2019 edition touted as the most expensive production (organisers decline to confirm exact figures), welcomed 400,000 visitors over two weekends and featured over 1000 artists in 18 stages . and displayed without charge by all commercial and As skills and knowledge accumulate, the awareness of appropriate behavior increases. Interviewees were aware that their own behavior influenced others since the positive state of mind spread around the attendees. Statista. Then they heard us speaking [Finnish] and we got acquainted since we let them into our camp. 29 No. Since they are aware of their role in the co-creation of the festival atmosphere during the event and beyond, they should be considered as crucial stakeholders in the production networks of festivals and posited as co-producers in these networks. Most Super Bowl wins by NFL team 1967-2023, Average ticket price in the NFL by team 2021, FIFA World Ranking: top male soccer teams 2022, Athletic footwear global market share by company 2015, Health & Fitness Clubs - Statistics & Facts, Sporting goods industry in the U.S. - statistics & facts, Profit from additional features with an Employee Account. Luonila, M. and Johansson, T. (2015), The role of festivals and events in the regional development of cities cases of two Finnish cities, Event Management, Vol. Career studies, on the other hand, concentrate heavily on sports events. . The main questions in her current studies are intertwined with the cultural, social and economic impacts and long-term effectiveness of creative productions, particularly in the context of arts and cultural events and festivals. Her focus areas are festival audiences and their experiences. From the praxis point of view, the study indicates that frequent festivalgoers as loyal festival fans have the potential to contribute to various phases of festival production since they are considered as professionals in festival attendance. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. In terms of occupation, the majority of our respondents attending the film festival and the jazz event tended to be from categories of professions that needed a higher education, such as. Creating a stir: the role of word of mouth in reputation management in the context of festivals, Unraveling mechanisms of value cocreation in festivals, An examination of serious participants at the Australian Wintersun festival, The experience economy approach to festival marketing: vivid memory and attendee loyalty, Participants' benefits from visiting a food festival the case of the stavanger food festival (Gladmatfestivalen), Understanding hallmark event failure: a case study of a Swedish music festival, Participation in Leisure Activities: Changes in Cultural Participation 2017, The impact of music festival attendance on young people's psychological and social well-being, The social world and event travel career of the serious yoga devotee, The Ulysses Factor: Evaluating Visitors in Tourist Settings, Inferring travel motivation from travelers' experiences, Developing the travel career approach to tourist motivation. Patience, on the other hand, was needed since festival attendance involved lots of queuing and waiting. Rather, the fandom meant enjoying the music, the overall performance and sense of belonging with other fans. Klaic, D. (2014), Festivals in Focus: Contemporary European Case-Studies and Perspectives, Goodfellow, Oxford. Future of the arts festivals: do the views of managers and attendees match? Max Yasgur Rented Out His Farm for Woodstock. "Largest Music Festivals in The United Kingdom in 2019, by Audience Capacity. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Antti Honkanen is Director of the Multidimensional Tourism Institute (University of Lapland). These statistics are derived from regular data automatically submitted daily to. 25 No. See Figure 2 for concert attendances per attendee type. Profit from the additional features of your individual account. 4, pp. Coronavirus impact on live music in the UK, Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. Awareness and attraction describe a casual spectator whereas attachment and allegiance are more related to fandom. Live music attendees (including popular and classical music) are 23% more likely to report very good or excellent health. This is done mainly by social practices that are related to bonding, bridging, sense of community and sense of belonging. Linking social capital, cultural capital and heterotopia at the folk festival, Journal of Comparative Research in Anthropology and Sociology, Better together: social connections mediate the relationship between fandom and well-being, Social constructions of value: marketing considerations for the context of event and festival visitation, Ideological, Social and Cultural Aspects of Events, Customer-to-customer co-creation practices in tourism: lessons from customer-dominant logic, Defining and designing mixed research synthesis studies, Music preferences, personality style, and developmental issues of adolescents, Heavy metal figurations: music consumption, subcultural control and civilizing processes, Does Gender Influence Online Survey Participation? 3, pp. Music-related fandom has been previously investigated in relation to artists and specific musical genres, but not so much in relation to music festivals in general. However, these fans did not try to meet their idols in person. Meretse, A.R., Mykletun, R.J. and Einarsen, K. (2016), Participants' benefits from visiting a food festival the case of the stavanger food festival (Gladmatfestivalen), Scandinavian Journal of Hospitality and Tourism, Vol. All in all, the increase in skills and knowledge made the festival attendance easier and more enjoyable, reducing attendance-related stress. On the business side, music festivals have become more streamlined and shaped by the advent of big music promoters over the last decade. Getz and Andersson (2010, 2020) argued that progress in an event career is first and foremost dependent on the level of involvement. As a Premium user you get access to the detailed source references and background information about this statistic. Thats what we try to offer., The Newport Folk Festival, which started back in 1959, is another one that has managed to adapt enough to remain a draw to crowds without compromising its vision to meet to attract corporate sponsorships. Sofia, on the other hand, set targets for her festival attendance. Then you can access your favorite statistics via the star in the header. Some fans travel long distances to see their idol in concerts and festivals (Henry and Caldwell, 2007), and many music festival front row attendees are fans of the performing artist. 1408-1432. daily and featuring the latest statistics from the media, Getz, D. and McConnell, A. In the country of 5.5 million citizens, the number of festivals per capita is noteworthy, Finns participate actively, and the contents of festivals represent various artistic genres (for example, music, theatre, film, dance, literature and fine arts). 1, pp. The motivational change might act as a trigger for frequent festival attendance, or for a desire to participate in festivals more often. The collective identity with other fans (see Cavicchi, 1998; Duffett, 2013; Hill, 2016), on the other hand, facilitates social interactions with strangers who have similar values and interests and with whom the sense of belonging is felt (Rihova et al., 2015). The idea was based on Maslow's (1954) hierarchy of needs, stating that as travel experience accumulates, the higher order needs become involved. Music festivals in 2018 were attended by 23% of Americans. Vroomen, L. (2002), This Woman's Work: Kate Bush, Female Fans and Practices of Distinction, University of Warwick, Coventry. Get the best reports to understand your industry. Dec 2020 - Jun 20221 year 7 months. Due to varying update cycles, statistics can display more up-to-date Our customer base is really eight to 80 [in age], Smiley says. Largest music festivals in the United Kingdom in 2019, by audience capacity [Graph]. 2 No. The ideal entry-level account for individual users. The ideal entry-level account for individual users. A suitable candidate for this is metal music, since it is exceptionally popular in Finland, metal fans are very loyal festival attendees (Kinnunen et al., 2019a), and there are several festivals that concentrate on metal music. 0000005385 00000 n 2, pp. 4 SXSW 2019 EVENT STATISTICS REV9.10.19 MUSIC FESTIVAL OVERALL. (2014), Popular Music Fandom: Identities, Roles and Practices, Routledge, New York, NY. Are you interested in testing our business solutions? For instance, the three-day Ruisrock festival had 105,000 visits in 2018. After an 18-month hiatus, concerts, festivals, sports, and other big events are expected to return to their pre-pandemic glory. Attendance rates for people aged 15 and over living in greater capital cities were higher when compared with people living in other regions of Australia. 208-224. 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